100% of clients are purchasing Haircare !
Are they buying it from you?
Kalea Rose salon exclusive Professional Hair products should be salon exclusive Zero tolerance for diversion
Created by Rodriquez.
“My motivation was to create a simple line so clients would not get confused by a barrage of different shampoos, conditioners and styling products.” So what’s his favorite Kalea Roseproduct? “TheArgania Oil is my favorite because it is multi-functional. It can be used as a conditioning treatment, styling serum and skin product.”
Founder & stylist Martin Rodriguez kalea Rose HairCare a Non-diversion product
Kalea Rose Haircare is the birth of a product line whose conception began over thirty years ago when a young man started beauty school in Orange County, California. This man, Martin Rodriguez, had the rare luck of finding his passion early in life and the extraordinary talent to bring joy to people’s lives through making them look and feel beautiful. Along the way, Martin had the opportunity to work with and learn from many of the most popular and successful hair product companies. He was often an educator and top salesperson. Over the years, Martin realized that in order to provide an excellent package of products for his clients he had to take the best from several different lines. No one line had everything. Kalea Rose Hairline was born through the idea that one product line should have the power of nature balanced with the ingenuity of technology. Every product should be exemplary and multifunctional so that it can be used on all kinds of hair. In following his bliss, Martin Rodriguez has created Kalea Rose Haircare with the intent to encourage you to LOVE YOUR HAIR.
Kalea Roseadheres to a strict No Diversion Policy. Rodriguez states “Kalea Rose will not sell our products to beauty supply, grocery, drug or any other stores that are not professional salons. Hair companies have lied to salon owners labeling their products as salon only. Yet, they allow their products to be sold at non-professional places. This takes away from the salon industry and places products in the hand of the consumer without proper professional advice about application and use.”
What does a hair genius do in his free time? How about a grueling workout known as Crossfit. “My background in martial arts has exposed me to many types of intense fitness, but nothing has come close to Crossfit. Crossfit is based on constantly varied, high-intensity, functional movements.” He further explained, “in other words we bust our asses with the highest amount of intensity we can generate in movements that are changing everyday. There is no routine, no machines and no rest.”
Anything else you’d like our readers to know? “
I want all the women who have cabinets and drawers full of unused beauty products to know all that waste can be avoided by buying products at salons where they can get advice from beauty professionals before buying. They can also return the items they do not like. Support your salon and stylist and they will support your hair.”
No-Diversion Pledge
HairCare products should be salon exclusive Only! KALEA ROSE is A NON-DIVERSION PRODUCT our products are not available in drug stores or Mass retail stores. Sold to Salons and Stylist No exceptions
The effects of Diversion throughout the salon industry
It seems that most product distributors and manufacturers have abandoned their commitment to the professional salon Beauty industry by diverting their products and brands into stores such as Beauty Supplies , Grocery stores, Targets, WalMarts , and Walgreens across the nation.
KALEA ROSE adheres to a strict No Diversion Policy. Martin Rodriguez states “Kalea Rose will not sell our products to beauty supply, grocery, drug or any other stores that are not professional salons. Hair Manufactors have lied to salon owners labeling their products as salon only. Yet they allow their products to be sold at non-professional places. This takes away from the salon industry and stylist. Retail stores that sell products and places in the hands of the consumer without proper professional advice about application and use.”
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Kalea Rose hair care made the Top 7 Picks list in the Holiday Glam Issue 2010 of @ GladysMagazine!
